PRINT ON DEMAND (POD)

Digital data storage facilities, combined with advanced print-and-bind technologies, make it possible to quickly manufacture a book similar to a traditional hardback or paperback. Once the book is stored digitally, copies can be produced in 10-20 minutes, colour or black and white, bound and ready to send out to the customer. In the future, bookshops will have a library of titles stored on computer which can be printed for customers while they wait.

POD eliminates the need for large scale initial print runs of books which are commercially risky, such as first novels. It enables small numbers of books to be printed cheaply, which makes it possible for anyone, such as aspiring authors, students and family historians, to have their material published in book form. It also enables out-of-print texts to be reprinted. In the past, the high cost of production and costs associated with storage in the off chance they will be sold, has prevented many new titles from being published.

Digital Print Australia say - "Print on demand allows the luxury of personalisation of individual items of print, such as invitations, menus etc. Print on demand allows a band to press 1000 CDs and order 25 covers per gig. It allows the maker of a new product the luxury of 50 or 100 pamphlets to test market acceptance before committing to a larger run that may become necessary. Or it allows the home desktop publisher the option of seeing their work produced at industry-standard colour quality. Print on demand severely eliminates waste and gives the power of print to the originator of the document."